I’m brainstorming (or brain-flowing?) the creative concept for Michael Weisser x Longevity x Bartosz Trocha marketing collaboration.
In short: I pitched Michael an idea to create content around him, the cutting-edge tech they’re using at Longevity Center, the market news & trends, and sprinkle it with my signature full-spectrum LIVING ENERGY.
⊙ The bet is simple:
Longevity Center needs exposure and new forms of connecting, engaging, and converting prosumers.
Michał is building a strong personal brand, positioning himself as expert in longevity & more tech.
I need money, but I’m also genuinely curious about the work they do @ Longevity
Side benefit: We’re also making Michał - Joanna relationship transform, strengthen & blossom.
⊙ My concept right now is a series of reels + daily stories portraying (on the story side) the true living energy and cutting-edge capabilities of the clinic, and (in videos) Michael acting as a guide & mentor inviting us, future clients, into the fascinating world of biomarkers, future-tech, and AI.
⊙ How this could work? I’m imagining a sort of in-house content quest/blast kinda reimagining what I did with SummerContrast, where for a period of two-weeks (6-20 December?) I do a deep immersion into the daily operations of Longevity & Michał. [PHASE 2: ↑ at scale]
⊙ The key is capturing the actual reality of daily work happening at the forefront of health & wellbeing, that is of course Longevity.
⊙ I can only imagine how many delicious, curiosity-piquing moments & snapshots I could capture spending 2-3 hours a day at the facility. This is plenty of stories and more than enough foundation to create amazing reels.
⊙ I don’t have to come up with precise content ideas yet, but it’s easy to imagine how amazing narratives we could generate. I think there’s something really special in the cocktail of Michael’s personal story, his absolutely fascinating expertise, the sci-fi tech they have and how it all can inspire and practically help the people looking to live healthier, longer, and more Alive lives.
⊙ On the business side, this is a no-brainer for all parties involved. Joanna desperately needs clients, and current channels are performing subpar (one look at they insta/socials tells the why: it’s static, boring, overpolished, and needlessly mystique when clients today need deeper engagement, true stories, narrative driven storytelling and general feeling of aliveness and being invited into the secret.)
⊙ My role is to show the humane face of their craft, and simply increase the number of impressions & aliveness (Wimbledon strategy). Think about it as a mega-blast of authentic brand storytelling that is so engaging (and through sheer number of reps) that leaves no chance but to attract, seduce, involve the audience to the magical universe of Longevity, and, of course, convert them to clients.
⊙ The win looks very similar to what I made happen at SummerContrast. Through exposing the network to a spectacle of expertise, trust, and living fun everybody wanted to be part of the magic → make people want in.
The Result: 100% sold out, raving impressions of my work & how it portrayed the show, and giga FOMO in everybody who couldn’t get in.
⊙ The plan is to launch this campaign ideally in the pre-christmas time, alternatively very beginning of the year.
⊙ For health-oriented buyers this is the prime shopping season. First the Santa big gift madness (Podaruj sobie/komuś zdrowie i wspaniałe samopoczucie) then the new year’s resolution extravaganza. There will not be a better time to do this.
⊙ The timing is also great for two other reasons
End-of-fiscal year revenue boost
(Which CEO wouldn’t love to see numbers spike just before the year ends?)The festive and relaxed atmosphere in the office
(People are in good moods and usually have a bit more time & mental capacity to engage with special projects like this one)
⊙ For Michał & me this project carries an extra benefit of increasing our Yotai chances. Michał’s strong brand & presence is a magnet for talent & investors. We get to work together, oiling the collaboration machine we’re building. And we’re making money (well, mostly me in this case) - what’s not to like?
⊙ If I were to summarize the pitch in short brief
Let’s invite people over to the magical, high-tech world of Longevity Center.
Let Michał be the guide and inspiration showing the absolute frontier of health and explaining how it translates to “better todays” for potential buyers/users/prosumers.
Let’s breathe life into the narrative & communications, turning the raw static into the living, the shallow into the deep, the corporate-boring into magical and fun.
Let’s show everyone we are the frontier, we are the benchmark, we are the solution.
Better Living starts at Longevity.
The gift of healthy & happy Life.
PS. Special Christmas & NYE intro offer? <landing>
Examples:
Cadence
The wellness-hotel in London guy
This youtube running brand guy
Brian Johnson (extreme example of going deep, raw, technical, and personal)
Those how it’s made factory videos from China that went mega viral
Even their own stories they have pinned
Palantir guy and the girl recent interview viral
TPBN (daily broadcast x exposure)
This guy building second 100M brand day-in-life series
Zedd architectural digest + Diplo too (come peek inside what’s usually hidden, invitation to a secret, intimate space)
Experience:
☆ SummerContrast - sold out
☆ II Marbella - new era for marketing
☆ Savagaya - entire creative strategy
☆ “Tools” - my own healing & health journey & more
☆ Wellbee - 200k+ views total, superb campaign
Personal: ex-VC, creative savant, massive experience in all things health & wellbeing. Preacher & practictioner of the good life thru amazing today’s
